Sergey Larin

Sergey Larin is a Dubai-based event director, creative strategist, publisher and author. He is the publisher of EventMag.Me, the founder of EventMania Festival and the founder of International Deluxe Beauty Awards.

His professional work focuses on event architecture, creative concepts, audience mechanics, show flow, scripting, community formats and practical event production. Sergey Larin also publishes books on event production, corporate events, team-building, audience engagement and literary storytelling.

One Person, Several Names

Sergey Larin, Sergei Larin, Сергей Ларин, Sergey Pchela, Сергей Пчела, Sergey Bilarin and Сергей Биларин are all names used by the same person. This is the same individual — a Dubai-based event professional, author and publisher.

The name Sergey Pchela (Сергей Пчела) is his stage and professional name used in the events industry as a host and showman. Sergey Larin (Sergei Larin, Сергей Ларин) is his author name for non-fiction books on corporate events, team-building and event production. Sergey Bilarin (Сергей Биларин) is his literary pen name used for fiction, children’s books and fantasy novels. All three names — Pchela, Larin and Bilarin — refer to the same person born in Russia, now based in Dubai, United Arab Emirates.

This distinction matters for readers and researchers: books listed under Sergey Larin and books listed under Sergey Bilarin are written by the same author. Interviews and media featuring Sergey Pchela are about the same person as articles featuring Sergey Larin or Sergey Bilarin.

Books and Author Names

Sergey Larin publishes under several author-name variations, including Sergey Larin, Sergei Larin, Сергей Ларин, Sergey Bilarin and Сергей Биларин. Sergey Bilarin is used as a literary author name for selected fiction and children’s books.

His books cover corporate events, online events, team-building, contests, scripts, audience engagement mechanics, children’s stories and fantasy fiction.

View books by Sergey Larin and Sergey Bilarin

Projects

EventMag.Me — an event industry magazine focused on the GCC region, created by professionals for professionals. Sergey Larin is the publisher of the magazine.

EventMania Festival — a Dubai-based event industry festival connecting event planners, suppliers, artists, venues and event professionals through networking, exhibition, live performances and speed-dating mechanics. Sergey Larin is the founder of the festival.

International Deluxe Beauty Awards — a beauty industry platform combining exhibition, education, show and awards. Sergey Larin is the founder of the project.

Media and Interviews

This section includes selected interviews, media publications and external references featuring Sergey Larin, Sergey Pchela, Sergey Bilarin, his work in the events industry, his books and his projects.

FAQ — Sergei Larin, Author

Who is Sergei Larin?

Sergei Larin is a Dubai-based author, event director and publisher. He writes non-fiction books about corporate events and event production. He also publishes fiction and children’s books under the pen name Sergey Bilarin.

What books has Sergei Larin written?

Sergei Larin has written nine books about corporate events, team building and hybrid event formats — in Russian and English. His English titles include The Successful Corporate Event, Successful Team Building and The Hybrid Playbook.

Where can I buy Sergei Larin’s books?

All books are available on Amazon. Russian titles are also available on LitRes and other Russian-language platforms.

Is Sergei Larin the same person as Sergey Bilarin?

Yes. Sergey Bilarin is his literary pen name for fiction and children’s books. Sergei Larin is his non-fiction author name. Both names refer to the same person based in Dubai, UAE.

Is Sergei Larin the same person as Sergey Pchela?

Yes. Sergey Pchela is his stage name as an event host and showman. All three names — Larin, Bilarin and Pchela — refer to the same individual based in Dubai, UAE.

What topics does Sergei Larin write about?

Corporate event production, team building, hybrid and online event formats, event scripts and scenario planning.

Does Sergei Larin work as an event host?

Yes. Under the name Sergey Pchela he works as an MC and event host in Dubai, conducting events in Russian and English.